The late S. Amar Singh

A Progressive Paste and Bright Future

ASCW has witnessed an unprecedented growth. While the progress has been substantial, the future also holds immense pleasure. Always focused towards the customer's taste and preferences, the company enjoys a formidable share in the rice market in India and owing to the increasing demand, is all set to acquire the overseas market.

Backed by a team of visionaries and committed professionals the company has carved a niche for itself. And as classic rice recipes sit alongside dishes from around the world the company is moving towards a bright future.

The House of Lal Qilla is not just about wonderful basmati rice. We continue to diversify into Soya based food products, Jaggery Powder, Green Tea and Spicy Amritsary Warrian, making the House of ASCW a holistic 'food' company. The company's commitment to the best is now translated into a range of Stainless Steel Products. In keeping with our reputation, we constantly endeavour to bring our consumers the very finest quality according to the international standards, with a product range designed to cater to diverse and discerning tastes.