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The Mission
Rice is central to the daily diet. Lal Qilla basmati rice is prized everywhere for its texture and flavor. This is what makes it the perfect partner for almost any ingredient. Today, the company's flagship brand, Lal Qilla is the revered staple food in many parts of the world. Cultivation is carefully observed, and quality improvement measures are suggested, right from seed quality upgrading to application of crop protection techniques. Experts closely examine the grain and select only the finest. During the milling process, it is aged for a considerable period of time to obtain the best cooking results and natural aroma. Every ASCW product undergoes rigorous chemical and physical tests to ensure that you get the highest quality products with maximum nutritional value at our state of the art laboratory. |
Amar
Singh Chawal Wala (ASCW) is one of the largest rice selling companies
in India by any standards. We have created a new paradigm in the
rice business the world over. We are firmly entrenched in the
business and have created our own parameters of operation and
success. Innovative strategies are put together with experience
to offer the world's best-loved grain.
