Heart
Rending Journey
The
seeds of excellence were sown in the early 1900s when the idea
of starting a rice business germinated inside the late. S. Amar
Singh. With the accent on quality of the highest order and the
undying faith and unshakeable confidence of S. Amar singh, it
was not long before Lal Qilla stormed to new heights and emerged
as the undisputed market leader. Today the company has blossomed
into a multi-crore enterprise, owning one of the best brands in
the world - 'Lal Qilla' which is synonymous with the best quality
of basmati rice.
