EXERPT FROM

LAL QILLA
India's tribute to global food preferences
Almost since the beginning of time, rice has tickled man's palate. Today, rice is the world's single most important food crop and a primary food for more than a third of the World's Population.

Over 150 million hectares of paddy fields around the World yield nearly 500 million tons of rice. Rice provides about 21% of the total food calories consumed by the people of the world. Discerning global customer are today more diet-conscious than ever before and question the impact of different foods on the human body. Rice is an ideal food. Low fat, with a balanced starch content, it is an energy giving food. Of over 14,000 varieties of rice, Indian Basmati is the most sought after in the world.

In the long-grained Basmati Rice, there is no extra starch which makes ordinary rice sticky and messy, and each grain is whole and complete after cooking, making it easy to digest. Today, Basmati has captured nearly 20% of the world market.

 

			The company is a government of India Recognized Trading House with vast markets in the
			USA, Canada, UK, Germany, Australia, Austria, Norway, Russia, Singapore, Iran, Kuwait, Saudi Arabia, Behrain,
			U.A.E., Spain, Italy, France and Denmark and many other Gulf countries.

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